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BMW Checkmate • Ads of the World™ Part of The Clio Network

Apr 17, 2009 It started simply. Audi puts a billboard on Santa Monica Blvd in Los Angeles, boasting the new A4 with a message, "Your move, BMW ." In response, Santa Monica BMW buys a.

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Thus BMW made its move and purchased a nearby billboard for a response that said "Checkmate" and featured the M3. Now Audi is prompting its fans on Facebook to suggest their own responses..

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Now it seems Audi wasn't content to lick its wounds and took the game to another level, posting another billboard right next to "Checkmate" featuring its exotic R8 with the line, "Your pawn is.

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BMW S85 5.0 V10, performance engine of the year was won by the S85 as well, 2.5-3 liter was won by the BMW M57D30 diesel, and 3.0 to 4 liter was won by the BMW S54B32. Finally to top it all off the S85 also won the above 4.0 liter class. So in summary, of the 12 classes in 2006, BMW engines were chosen for 5 of them and the Subaru was chosen for 1.

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In Santa Monica, California, rival brand Audi created a billboard with a picture of their new 2006 Audi A4 on it. The caption read, "Your move, BMW." The BMW dealership in the same area took out another billboard that included a picture of their new BMW M3 Coupe. The caption on the BMW board read "Checkmate."

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When Audi and BMW Went Head to Head in Billboard Battle | Audiworld Home > How-Tos > Slideshows When Audi and BMW Went Head to Head in Billboard Battle Audi and BMW marketing teams broke the fourth wall and started a whole conversation thread through their physical advertising efforts. By Verdad Gallardo - December 13, 2022 NEXT BACK

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Agency: Juggernaut. This professional campaign titled 'Checkmate' was published in United States in April, 2009. It was created for the brand: BMW, by ad agency: Juggernaut. This Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 14 years ago.

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Featuring their Formula 1 car, BMW paid for a branded blimp to be tethered to the Audi billboard with the intention of both ending the battle and claiming themselves the victors. The Conclusion

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After BMW erected its "Checkmate" billboard response, Audi upped its game again by launching yet another billboard ad with yet another witty chess-related quip. Ultimately, BMW won the day with its final, withering response: Oh, and to really twist the knife, BMW actually tethered the blimp to Audi's R8 billboard.

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Talk about letting things go….instead of taking this like real men, the folks at Audi decided to "strike back" after they literally got owned by the now famous " Checkmate" billboard put up by.

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Juggernaut Advertising's creative work features the BMW M3 with the headline "Checkmate." and is positioned prominently within the same sightline to westbound traffic as the Audi ad.

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In fact, most of the shots fired were printed in magazines or featured on billboards. Nothing quite liking sparking interest through some friendly and not-so-friendly competition. Creativity stands at the forefront of effective billboard advertising, so these brands have taken visuals and messaging to another level. Check out the list from bMedia:

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It all started with a billboard in Los Angeles, in which Audi challenged BMW with the picture of the A4 model and the daring message: "Your move, BMW." BMW then responded with a billboard that said "checkmate" right across the street. The internet loved it and showed all types of funny pictures for more responses.