Goodbye Sierra Mist, hello Starry Marquette Wire

STARRY™ Makes Its Debut a Crisp, Clear, Refreshing Lemon Lime

And thus, in January 2023, a "Starry" was born! The title of Starry's press release spells out exactly what kind of drink PepsiCo believes it is — "a Crisp, Clear, Refreshing Lemon Lime Flavored Soda for a Generation of Irreverent Optimists." That's a lot to swallow, but as its Chief Marketing Officer Greg Lyons said, "With one product.

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12 fl oz 12 fl oz 16 fl oz 16.9 fl oz 20 fl oz 67 fl oz 7.5 fl oz Custom. Cup Size. starrylemonlime.com. Product Fact Sheet. Product formulation, packaging and promotions may change. For current information, refer to packaging on store shelves. Information may also differ from package labels because of the limited space on some packages.

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PepsiCo will unveil a new lemon lime soda called Starry at the annual NACS show for convenience store operators that starts today, according to company sources. While details are scarce, BD has learned that the drink is a new brand within the lemon lime soda category dominated by Coca-Cola's Sprite. Starry will include regular and zero sugar versions, according to the sources. It will be.

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Starry costs about the same as any other soda from PepsiCo and competitor Coca-Cola. Here's the breakdown at my local Walmart: 20 oz. bottle: $2.28 ($0.114/oz cost) 2 liter bottle (67.628 oz.): $1.98 ($0.0293/oz cost) 12 pack of 12 oz. cans: $5.98 ($0.0415/oz) Surprisingly, the 2-liter bottle at $0.0293 per ounce is the cheapest option and.

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January 18, 2023. PepsiCo is kicking off 2023 by introducing a new lemon-lime soda drink. Starry soda has officially replaced Sierra Mist nationwide in a bid to challenge Sprite's (a Coca-Cola.

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Starry™ Lemon Lime. Introducing the next choice of the new generation: Starry™ Lemon Lime Flavored Soda. Made to speak to Gen Z, this crisp, refreshing formula with bite offers up a delicious, caffeine-free escape that's also available with zero sugar. Source: R&D PGT Consumer Testing 2022.

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Starry is a lemon-lime soft drink distributed by PepsiCo. Distribution began in January 2023. The brand is aimed at competing against Sprite and 7 Up. In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category.

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I'm not super crazy about corn syrup in a lemon-lime soda either, but Starry isn't bad per-se, it's drinkable. Just not something I'd go, and grab if I was in the mood for a lemon-lime soda. Also, Starry from the fountain is a lot better than in a plastic bottle. I got a Starry with Taco Bell recently, and I quite liked it from the fountain.

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PURCHASE, N.Y., Jan. 11, 2023 /PRNewswire/ -- PepsiCo announces the launch of STARRY, a great-tasting soda bursting with lemon lime flavor that delivers the crisp, refreshing bite consumers have.

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320081 1 5gal bag in box 012000221972 Starry (Fountain) Starry (Fountain) Pkg Size 5gal bag in box. Case Qty 1. SKU 320081. UPC 012000221972. STARRY is a caffeine-free soda that provides a crisp, clear burst of lemon lime flavor. or please Login to place order. About this Item. 5 Gallon Bag in the Box Starry.

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Starry is a solid lemon-lime soda. You get a decent pop of that green-tinted citrus flavor. It's a satisfying buzz of the familiar lemon-lime notes and doesn't overpower you with the sweetness.

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But PepsiCo's lemon-lime soda hasn't made much impact on Sprite's market dominance, so their latest strategy is a new brand of lemon-lime soda targeted at Gen Z consumers called Starry. Hints of the new lemon-lime flavor were unearthed by soda sleuths online, such as Twitter account SodaSeekers, which spotted a domain registration in July.

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7.5 fl oz 12 fl oz 16 fl oz 16.9 fl oz 20 fl oz 67 fl oz Fountain. starrylemonlime.com. Where To Buy. Product Fact Sheet. Product formulation, packaging and promotions may change. For current information, refer to packaging on store shelves. Information may also differ from package labels because of the limited space on some packages.

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Starry soda arrived in January 2023. The caffeine-free lemon-lime drink is Pepsi's replacement for Sierra Mist. Pepsi hasn't been resting on its reputation lately, with Pepsi S'mores, Pepsi Nutmeg, Peeps Pepsi and Nitro Pepsi all shaking up the cola world—it's only natural that the company's getting jiggy with its lemon-lime.

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This downward dance of digits reflects a soda scene seeking a spritz of something new. (Check out the sparkling statistics here.) Hello, Starry - and goodbye Sierra Mist. In January 2023, Sierra Mist became to Starry, marking a strategic move by PepsiCo to rejuvenate its lemon-lime soda range and connect with a younger audience.

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Additionally, the Alumni Memorial Union started housing bottles of Starry in their coolers after winter break, but it has yet to be installed in any fountain soda machines. While Starry's Marquette takeover is in the beginning stages, Braunsdorf said that the national marketing behind the new product has been a success and will hopefully ease.