Canada's 'No Name' label introduces its own biggest marketing campaign
Inside the marketing brilliance of No Name
Loblaws opens first No Frills store in 1978. "The consumer gets a choice of three price ranges — national brand-name price, the lower store brand price and the least expensive generic price.
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Like any Canadian, No Name brand products were everywhere in my life when I was a kid. Those bright yellow packages adorned with sans-serif font were in my, my friends', and my grandparents' cupboards, fridges and pantries. But, with a name like No Name, you do have to wonder how the products compare to the "name" brand versions.
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Loblaw Companies Ltd. said Monday it has locked in prices of the popular house brand, which includes more than 1,500 grocery items, until Jan. 31, 2023. No Name brand products are sold in more.
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Most producers make food products under different brand names. I assume there's a pecking order at the factory. Best stuff goes into the name brand, leftovers go into the store brand and generic brands. Source: my brother in law was in HR management at Maple Leaf years ago. They processed meatsfor lots of different brands.
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no name ® Switch and Save is based on regular price vs. comparable product. Excludes promotional, clearance and Ad Match pricing. Product attributes between no name ® and comparable product may vary. Not all no name ® products have a comparable product.ᴹᴰ
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But before Repo Man, there was Canada's No Name brand — and 40 years after its understated debut, these beyond-understated grocery items are still in the Loblaws supermarket chain. "No Name is the gem of Canada," one Torontonian recently tweeted. "Every product is so unbelievably ominous I really laugh my ass off every time I go.
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Watch on. No Name (yes, really), one of Canada's most unique and recognizable private-label brands, has launched its largest and most exhaustive marketing campaign since the 1970s, using a.
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Brandless: The Wellness Platform. In a post-pandemic world, demand for self-directed wellness is at an all-time high, but trust is at an all-time low. We're all tired of multinational corporations and fly-by-night startups taking profits at our expense—fake influencers, fake products, fake reviews. Brandless is the wellness platform that.
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Loblaw Companies Ltd. says it has locked in prices of the popular No Name house brand, which includes more than 1,500 grocery items, until Jan. 31, 2023.
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Loblaws' well-known No Name brand. (sagamiono/Flickr) Necessity really is the mother of invention. and obsession. The 1970s were a rough time for Western economies. Mass inflation was rampant, oil embargoes from OPEC didn't help, and people spent a much greater percentage of their income on basics, like food.
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No Name (styled as no name, French: sans nom) is a line of generic brand grocery and household products sold by Loblaw Companies Limited, Canada's largest food retailer.No Name products are available in stores across Canada that include Loblaws, No Frills, Dominion, Real Canadian Superstore, Your Independent Grocer, Valu-mart, Zehrs, Fortinos, Provigo, Extra Foods, Super-Valu, Maxi, Atlantic.
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No Name® products can be found at the following locations: Cub. Hornbacher's. Jerry's. Kowalski's. Super One. Piggly Wiggly. Coborn's. Cashwise.
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Verdict: If cornflakes are a regular breakfast for you, spend a little bit extra on the brand name. 2. Tinned tuna. Woolworths Brand Light Meat Tuna Shredded in Brine 170g R26.99 (R158.76 per kilo) John West Light Meat Shredded Tuna in Salt Water 170g R29.99 (R176.41 per kilo) Checkers Housebrand Light Meat Shredded Tuna in Water R15.99 (R94.05.
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The No Name brand has been delighting thrifty Canadian shoppers with its well-priced grocery products since 1978. Beyond being inexpensive, these products actually work—and usually taste great, too.
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Reddit also has a few Brandless reviews from actual shoppers, with many Brandless reviewers praising Brandless groceries for convenient, affordable, and flavorful no-name brands. For example, one Brandless reviewer says: My wife and I recently order[ed] $60 worth of food and have love it so far! Everything is incredibly flavorful and delicious.
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Loblaws Supermarket | Grocery shop online or instore
