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Travis Scott launches new tequilainspired hard seltzer brand Cacti

Scott and his Cactus Jack creative team worked with AB InBev on "everything from liquid creation to creative and marketing," Lana Buchanan, marketing VP at AB InBev's Beyond Beer unit, told Retail Brew.. The company believes seltzers can attract younger drinkers to other Bud Light products, VP of Marketing Andy Goeler told Retail Brew.

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Scott, whose record label is called Cactus Jack, says the seltzer — made with blue agave from Mexico — was inspired by his love of tequila. It will come in lime, pineapple and strawberry flavors.

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updated: December 18, 2020. On Dec.1 VinePair first wrote about Travis Scott's new Cacti hard seltzer, after the artist offered "a glass beer bottle filled with a clear liquid" to a reporter.

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As hard seltzers go, things read a little more charged in the nutritional info column than market leaders like White Claw and Truly. Each 12-ounce pour clocks in at 7 percent ABV, and contains 150.

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Backed by Anheuser-Busch, CACTI Seltzer is rapper and " brand whisperer " Travis Scott's hard seltzer brand. CACTI is made with 100% blue agave from Mexico and has a hefty ABV of 7%. As Scott would say, it's LIT. Source: Andreii, Tenor GIF. In its first week on the shelves, the Cactus Jack mastermind's seltzer outperformed competitors.

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Merch Review March 16, 2021 12:24 PM By Kelly Conaboy. Travis Scott has released a line of agave spiked seltzers. It's a fact to which you have no choice but to respond, "okay.". The seltzer.

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We Got 7% Tinted On Cacti Seltzer & Gave It An Honest Review. The Cactus Jack empire has two founding pillars: intoxicants and merchandising. A Travis Scott-branded tipple, then, was only a matter.

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Anheuser-Busch & rapper Travis Scott release new spiked seltzer. Anheuser-Busch is boosting production of its latest hard seltzer offering after the beverage, developed alongside rapper Travis.

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The rapper, also known as Cactus Jack, is lending his nickname to the Los Angeles-brewed spiked seltzer, which is made with blue agave from Mexico. The drink contains 7% ABV and comes in three.

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It also offers a bit of a higher alcohol-by-volume (ABV) than most seltzers on the market too (CACTI comes in at 7 percent while brands like White Claw or Truly are both 5 percent ABV).

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The Anheuser-Busch-backed CACTI broke into the hard seltzer category with force, capturing 3.2% of market share. CACTI also boasted the highest rate of sale for a variety pack in Anheuser-Busch.

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Nike already dropped Scott's latest sneakers and apparel, after all. "After careful evaluation, we have decided to stop all production and brand development of Cacti Agave Spiked Seltzer.

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Travis Scott released a new hard seltzer, called "Cacti," marking the latest creation by the artist with his Cactus Jack namesake. The seltzer boasts that it is made with 100% blue agave.

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The news comes after Nike delayed the release of its newest Air Max 1 x Cactus Jack sneaker collaboration with Scott following the festival tragedy that left 10 dead.. The alcoholic seltzers.

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Great minds have been at work in creating the flavors, presentation and marketing promotions, with Scott's Cactus Jack creative collection teaming up with AB's uber-talented think tanks. CACTI is meant to appeal to Scott's younger following and is bold with a 7% ABV and is made from 100% premium blue agave all the way from Mexico.

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Scott and his Cactus Jack creative collective developed the CACTI™ brand from the ground up alongside Anheuser-Busch's industry-leading team. The launch of CACTI™ represents two iconic.